"Once upon a Doug"

A story of clouds, cotton and communities...


Bonjour à tous!

In my quest to match fabric facts and finds and thoughtful fashion, let’s talk about Doug…

I was introduced to Doug in December 2016 by my boss and we have been inseparable since then.
He goes everywhere with me. He is soft, squishy, and has become a reassuring presence.

Doug is a cloud with a silver lining and was given to me as a Christmas present and was a pledge to support the charity behind it.

The hand stitched silver lining is very important to me. Not only it is beautifully executed but the symbolism it represents is strong. Sometimes in moment of reflection I stroke my silver lining to give me strength

A story of clouds, cotton and communities…

But Doug and its silver lining has even more significant for the cotton farmers in Maharashtra, India.

Doug or “Dhug” Marathi for “cloud” is a symbol of hope, faith and an income. It is made from recycled fabrics by the farmers’ wives, in their spare time while singing songs of monsoon rains filled with their dreams & imagination.

Cultivating cotton represents a financial risk for which the farmers take up high interest loans for cotton seeds, pesticide etc. Most farms irrigate their fields with rain water and a poor monsoon is a disaster and a life struggle.

Cotton is the most popular natural fibre and one we use every, single, day from tshirt and jeans to every day objects. For us sewers, quilters it’s our base: the beautiful yard of cotton for our summer dress, the threads we carefully match to our fabrics.

Did you know?

It can take more than 20,000 litres of water to produce 1kg of cotton; equivalent to a single T-shirt and pair of jeans

When the crop has failed, the farmers’ wives and their Doug are here to help, generate an income to pay for school fees, medical bills etc. Entrepreneurial genius!

Doug was born of a collaboration with individuals and organisation which Once Upon a Doug is heading.


So how can you use your Doug? I use mine as a key ring. Others at work have made it a decoration for their computer screen. It can be a bracelet, a headband, a book mark, etc… Show off your Doug in style!


How can you help:

Purchase a Doug for your friends and family, Make a donation  Once Upon a Doug

Observe World Water Day on March 22nd

Buy Organic Cotton: Grown in subtropical countries, from non genetically modified plants,  grown without the use of fertilizers or pesticides. Try Thread Head Fabrics

Comment below how you will use your Doug for a chance to win one!

A bientôt!


1 Comment

  1. GhislaineGazon

    It’s important to be reminded of this every now and then Tracey. I have a Doug for you. I will be in touch soon to make sure it reaches you.


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