…The key words of the 2016 colour of the year by Pantone
PANTONE 13-1520 & PANTONE 15-3919, Rose Quartz & Serenity – A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year
Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
Who is Pantone?
“Pantone LLC, is the world-renowned authority on color and provider of color systems and a well-known as the standard language for color communication from designer to manufacturer to retailer to customer.”
What is Pantone Color of the Year?
For the past 16 years Pantone has released a colour that encapsulate trends in visuals and designs (including fashion) for the year.
It’s a color snapshot of what we see taking place in our culture and serves as an expression of a mood and an attitude.
Rose Quartz & Serenity in textile & fashion
You don’t necessarily have to find a fabric with both tones in it. You can mix and match your fabric and outfit with accessories. Rich textures will counter balance the sweetness of the colours and give it more depth and interest.
Those colours will suit sharp tailoring and streamline approach.
If you doubt the sugary element look to Audrey Hepburn, who once said: ‘Ladies, I believe in pink.’